Life story · 1965 — 2026
Death to life.
The true story of Kevin Lee Reiss. Not a brand deck. A second life, told in the open, so the first one is never wasted on someone still in the alley.
June 10, 1983
Afterlife
“On June 10th, 1983, in an alley behind the Thirsty Whale Tavern in Elkhart Lake, Wisconsin, Kevin Lee Reiss bled to death. But the Creator operates with Kadash precision.”
Elkhart Lake, Wisconsin. Behind the Thirsty Whale Tavern. He names it without flinching: he bled to death, and the Creator brought him back with holy precision. From that night the rest of the life is downstream — recovery, ministry, business, music, family. AFTERLIFE is the title he gives the telling. Death to HIGH. Death to Chaim. Death to life.
The teenage vocalist — awards, scholarships, musicals, choirs — had already known a stage. After 1983 the stage changed. The voice stayed.
Forty years
Clean and sober-minded
The count is not a slogan. It is the spine of the resume. About forty years clean and sober-minded — RecoveryROCKS RETURNS, the DIEHARD Project for veterans, TRANSFORMED Recovery. He will tell it on nonprofit television. He will put it in a book. He will put it in a song.
Scott Pratt, who has walked with him more than fifteen years, put it this way: strip the fire and you still have decades clean and a rare gift for building. Keep the fire and you have REV ROCK.
The messenger
Called, not decorated.
In 2004 the bottom looked like a modern-day Job story. He went to California under the Ruach HaKodesh and lived with Dr. Nova Dean Pack, who told him Satan had not won — that he was gifted, anointed, called to evangelism, and would reach the nations.
LOVE, Inc. in 2003. THE END TIMES in 2007. Two years at Bread of Life in Fond du Lac — license, regional evangelism, multi-media. House Of Worship in July 2009 with Scott and Kim Pratt. Weekly fellowships. Food for the stomach, food for the soul. Modeled first after YAHshua, then after the original followers. Purity over polish.
Family
Family first
Seeing grandchildren and adult children is the number-one priority on every return to Wisconsin. ROCK and SAND Reiss carry ROCKSAND the Brand and ROCK-on-the-ROAD together. The public life is large. The private reason for the miles is small, and named: family.
Wisconsin made him. El Paso holds the present. The annual trip north is not a tour. It is grandchildren.
Timeline
The years
1965
Kevin Lee Reiss
The life begins. The copyright line that still marks every lyric, book, and broadcast: 1965 – 2026. A lifetime, reserved.
Teens
The voice
As a teenager he excelled as a vocalist — awards, scholarships, musicals, choirs, swing choirs, solos, and groups. The stage was there before the testimony had a name.
1983
June 10 — Afterlife
In an alley behind the Thirsty Whale Tavern in Elkhart Lake, Wisconsin, Kevin Lee Reiss bled to death. The Creator, he says, operates with Kadash precision — and brought him back. Death to life. Death to HIGH. Death to Chaim.
~1986
Clean & sober-minded
The second life begins in recovery. Four decades later the count still stands: forty years clean and sober-minded — a testimony he now carries through RecoveryROCKS RETURNS, TRANSFORMED Recovery, and the DIEHARD Project for veterans.
1990–2001
Mentored by Jerry Meadows
His greatest living example of a humble Man of YAH: multi-millionaire brother and friend Jerry Meadows, who mentored ROCK for eleven years.
1999
The HeyWhatEver Concept
Founded April 7, 1999. An all-positives information network — SOCIAL, BIZ, INFO, SEARCH — that promotes websites, announcements, ideas, products, services, and issues. Kevin never intended to become a “techie.” He forced himself to obtain the skills anyway.
2001
WhatDeZine & HWEPC MAXX
Self-taught website and graphic design. Self-taught computer building. The netrepreneur toolkit: if it had to exist, he learned it.
Sales years
Number one in Wisconsin
Environmental sales consultant for Key Engineering’s PECFA projects. Referrals were the specialty — consistently #1 in Wisconsin.
2003
LOVE, Inc.
Formerly Blood of Jesus Ministries. Created to help those suffering from addiction, homelessness, loneliness, and hopelessness. Food 4 Stomach / Food 4 Soul fellowships followed for more than a decade.
2004
A modern-day Job story
Satan had him backed against the ropes. Under the Ruach HaKodesh he traveled to California to live with Dr. Nova Dean Pack, who told him he was not defeated — gifted, anointed, called to evangelism, and destined to reach the nations.
2007
THE END TIMES & Jesus Daze
THE END TIMES is birthed. In Sheboygan, a Friday-night accountability group becomes a house-church movement, then JESUS DAZE Revivals on Lake Michigan — churches in one accord to reach the lost.
2007–2008
Bread of Life, Fond du Lac
Brought by Pastor Jerry Link. Served under Bishop Haywood and Pastor Beverly A. Haywood. Ministry license through the UFCCM. Regional Head of Evangelism for the USA. Multi-Media Minister.
2009
House Of Worship
HOW is co-founded in July with Scott “SCRIBE” Pratt and Kim Pratt. Non-denominational, outside the box, intense as the original apostles’ creed. Five-fold ministry. Direction of the Holy Spirit.
2013–present
Marketplace ministry
Overseer Director of Marketplace Ministry — Business, Professionals, Public Affairs — with International Ministers Fellowship USA.
El Paso
West Texas chapter
Based in El Paso, Texas, with Wisconsin still home in the blood. Adult children and grandchildren remain the first reason he returns north every year.
2026
Seasons of the Overcomer
The book, the movie soundtrack, AFTERLIFE, WALL BUILDER, RecoveryROCKS RETURNS, and the DIEHARD Project. After forty-plus years, the story rolls out — all rights reserved.